About us

Hi pals, we’re Pawraw—a tiny team on a big mission: helping pets eat better and live brighter.  

Our story originated from "Doubao" (Azuki bun), our founder’s muse (and a very fluffy Bichon). Born with a snow-white coat, she later developed stubborn tear stains. So we dove into research: canine nutrition, pet dietitians, and revamped her diet. Guess what? Her stains faded and her mood got even sunnier (still introverted, though 😉).

Can we apply our expertise to a better extent, ie, solving more pain points of fluffy ones and pawtners'?

PawRaw came into existence, developed into 5 essential lines - clothing, snacking, homeliving, travelling, and pet emotional care. Our core belief is simple yet powerful:

Your furry companions deserve care that’s just as complete, thoughtful, and high-quality as what humans enjoy.

From stylish outfits to healthy food, cozy living spaces, travel must-haves, and emotional enrichment — we’re here to support every aspect of your pet’s life,

At PawRaw, we hope every pawtner can feel the joy of loving and being loved.